The Cruz Building — prototype

Two rounds, same system, different sequence. Round 1 is untouched so the two can be compared directly.

Round 1

Whole-site first pass

Fourteen routes, seven page kinds, built in one pass from the ruled page set.

Seven home sections, one composition
Grid gallery, equal weight
Substance page with a sticky aside

Open round 1 Round 2

Against the change brief

Same palette, type, fold, proof section and estimate. The sequence rebuilt.

Six distinct section forms, not one
Gallery with a lead tile
Substance page without the dead column
Five new frames, incl. the bridal suite

Open round 2

What's Included — the round, decided

Two designers worked apart from one brief; two image comps were generated to compare (the comparison). Ralph picked A, 2026-09-01. It is now the live page; B and the comps stay here as the record.

Variant A — chosen

The ledger

Read top to bottom like the estimate itself: each inclusion with what it means for the night and the bill.

Open A Variant B

The honest comparison

What arrives on your estimate here, set against what other venues typically add on. No rival named.

Open B Live

The page as it stands now

Variant A on the live route. The single-column baseline it replaced is in git history.

Open the live page

Round 1 uses greeked body copy; round 2 carries real copy under review. Both use generated placeholder photography. Nothing here publishes — the imagery becomes the owner's shot list, not shipped photographs.